
We were doing a CRM workshop at a company.
While explaining the data part of the job, I wrote on the board
Then I asked “What information would you like to learn from your target audience?”.
Regardless of the industry, there are almost always the same answers. They also repeated the list below.
- Name and surname
- Date of birth (or Age)
- Gender
- Marital status
- Education (must actually be the School He Finished From)
- Job
- Address
I wrote what was said on the board under Data.
Then I asked what the company expected from this work.
The answers were:
- Which product groups sell better to whom?
- Who are my most frequent customers and what do they buy?
- Who are the customers most likely to respond to the offer offered?
- Which customers are we likely to lose?
- How often and how should we approach which customers?
and this kind of sentences…
I am not writing in more detail so that it is not clear which company it is.
This time, I wrote what was said under Needs.
Then, the image on the board was: