Planning II – Planning to Win

To assume in not to dream

Planning I – Why You Should Always Plan Ahead

Planning is a powerful tool to decrease uncertainty.

Important Customer Data

Important data are not communication data, but those which help to know the customer

Customer Data Requirements

No wind will help those who do not know where to go.

End of the conventional “Permission Marketing”

Operational Definition of the Customer

The purpose of this assignment is to make a “functional” definiton of customer

Planning II – Planning to Win

To assume in not to dream

Important Customer Data

Important data are not communication data, but those which help to know the customer

Customer Data Requirements

No wind will help those who do not know where to go.

End of the conventional “Permission Marketing”

Operational Definition of the Customer

The purpose of this assignment is to make a “functional” definiton of customer

Graduation project

Graduation project is not a

Planning II – Planning to Win

To assume in not to dream

Important Customer Data

Important data are not communication data, but those which help to know the customer

Customer Data Requirements

No wind will help those who do not know where to go.

End of the conventional “Permission Marketing”

Operational Definition of the Customer

The purpose of this assignment is to make a “functional” definiton of customer

Graduation project

Graduation project is not a

End of the conventional “Permission Marketing”

Graduation project

Graduation project is not a

Müşteri Odaklılık – Özet

Müşteri odaklılık, müşteriye gülümsemek veya sırıtmak değildir.

CRM ve CXM

CRM kavramı daha da esnetilecek CMR, CEM, CXM, vb... yenileri de gelecek.

Dijitalleşme ve Dönüştürme

Endüstri 4.0 ile Dijital Dönüşüm aynı zannediliyor. Farklarını tartışmalıyız.

Yanlış YBD Projesi – 2

YBD, bir işletmenin müşteriden kazanabileceklerinin toplamıdır.